Entrepreneurial, creative guy turned brand strategist and marketing leader with a passion for building premium brands and a proven track record for doing so.
Prior to founding Vervepool, my first startup venture, I cut my teeth as an ad agency creative before going on to lead the marketing departments of Ducati and Ferrari, respectively in their largest markets in the world.
During my tenure with those prestigious brands, I led the marketing and communications teams in launching innovative, fully integrated marketing solutions while fighting tenaciously to protect brand integrity, resulting in unprecedented sales growth year after year, while further strenghthening the incredible bond between these brands and thier passionate fans.
Beyond automotive, I have experience in a variety of industries from real estate and higher education to professional sports and technology.
Outside of my professional pursuits, I enjoy motorcycles, cars, travel, photography food and wine. So, if you ever have trouble reaching me, I’m probably eating and drinking my way through a foreign countryside on a motorcycle, documenting the trip from behind the lens of a camera.
Founder & CEO | 2017 – Present
VP Brand Development & Innovation | 2019 – Present
Ferrari North America
Marketing Director | 2015 – 2017
Ducati North America
Marketing Director | 2013 – 2015
Brand Manager | 2010 – 2013
Arrick Maurice Design
Creative Director | 2004 – 2010
Senior Designer | 2007 – 2009