Ferrari GTC4Lusso

Product Launch

Ferrari GTC4Lusso Product Launch

Powerful yet sophisticated, sporty yet luxurious, Ferrari’s new 12-cylinder grand tourer is a fantastic juxtaposition of pure elegance and brute force. In the first of many stages of the US launch strategy for the GTC4Lusso, we celebrated the dichotomy of this unique Ferrari with two rather unorthodox experiences for an exclusive list of guests. The first of which was held in New York’s Meatpacking district and the second in the Arts District of Downtown Los Angeles. 

In both cities, unassuming locations were chosen, marked only with a red door to let guests know they were in the right place. The mystery would continue to unfold throughout the evening as they transitioned from a speakeasy-like cocktail reception to an elegant and refined dining experience that would culminated with a dramatic unveiling of the GTC4Lusso to the sounds of electric violins and twelve cylinders of Ferrari roar. 

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